We were delighted to team up with our media partner I Love MCR for their #PlasticFreeFriday campaign on 24th May. Seven local independent coffee shops joined the green fundraising campaign day by refusing to sell takeaway coffee to customers unless they had a reusable cup. For customers without a reusable cup of their own, I Love MCR produced 500 branded cups to give away in exchange for a donation to campaign partner We Love MCR Charity. Many coffee buyers were converted to reusable cups as a result, and including the generous contribution from I Love MCR for the free cups, the campaign was worth a refreshing £2,000.

We Love MCR’s Ged Carter said: “What a brilliant idea! This campaign has helped to reduce landfill waste AND generated funds for our Charity to put to good use in Manchester. Huge thanks go to the cafe owners and the I Love MCR team.”

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